Journal · 28 June 2026
Lettering that shouts on a tall screen
Print files dropped into a phone reader can smother a face with a sound effect. We started marking that as a production fact.
A student in Bradford held up a phone and said the hero’s mouth had vanished. The mouth was under a stacked “KRKK” that had been drawn for a landscape printed page. On a tall screen the stack migrated. Nobody had committed a crime. A file had been reused.
Letterers rarely get the Marvel NFT comic creator spotlight. We have started giving them the centre page on purpose. Balloon tail direction, caption voice, and whether a digital conversion respected the original lettering grid are now standard marks in our interior walk.
If you facilitate a reading circle, ask the room to mute the sound effects with a thumb and read the faces. Then uncover the letters. The argument that follows is usually better than an argument about which variant thumbnail is “rarer.”